• In January the Advertising Standards Authority investigated a mail service provider for “making an unproven claim” that they were award winning
• In their response the mail boxes provider “said they believed that using the term wasn’t misleading because they had been voted top virtual office by ‘Mail Services Finder’ on a website which rated virtual offices in the UK.”
• The website?  Squidoo.
• Someone with the username MailServicesLondon made a single Squidoo Lens “Top 10 Mail Forwarding & Virtual Office Company Awards 2012“
• This Lens linked out to only one of the ten mail service providers listed – the one being investigated.

What a coincidence.